Revenue generation happens first, through relationship building and second, by providing products and services that meet the emotional needs of the buyer. The age old adage in the for-profit world, “no profit is made until a sale is secured” aligns with the non-profit space adage, “no impact can be made until a donation is secured.” One of the major misnomers of business development is that it is a sales “job.” The reality is that without the right portfolio of offerings your sales or development organization will only achieve limited success. In other words – sales, research, product development, marketing, finance, and support must all have input into the your offerings, each providing a unique perspective of the customer.
